North Friesland Blog Information on current topics
Five years ago, our regional marketing initiative “Moin Lieblingsland” launched the “Küste sucht Könner” campaign. Since then, our job tester Basti has been traveling all over North Frisia, trying out jobs and showcasing regional employers in authentic videos on social media.
A job tester for the entire region
Basti gives us a glimpse into a wide variety of industries and professions and shows, in professionally produced videos, just how diverse everyday work life in the North can be. Authentic, approachable, and always offering a look behind the scenes—this is how, together with our business partners, we’re creating a campaign that showcases North Frisia nationwide as an attractive region to live and work in.
Coast Seeks Experts—The Campaign
“Küste sucht Könner” has clear goals: We want to specifically target skilled workers and families outside the district and inspire them to make North Frisia their long-term home. The focus is particularly on industries with a high demand for skilled workers—ranging from renewable energy and skilled trades to health and social care, education and training, as well as the restaurant and hospitality industries. Whether employees, self-employed individuals, or new business founders—the campaign appeals to a wide range of target groups who all have one thing in common: a desire for a healthy balance between work and leisure time by the sea. #WorkDeichBalance
Together with our business partners, this not only results in an authentic recruiting campaign for individual companies, but also raises awareness of North Frisia as a region worth living in and loving.
Over 20 companies – countless insights
Over the past five years, Basti has visited more than 20 North Frisian companies, spending a day working at each one. In addition, Basti regularly attends career fairs in North Frisia: This has allowed him to talk with another 45 regional companies and ask them about their career and apprenticeship opportunities. With each video, we showcase the diverse career opportunities in North Frisia—because it’s a great place to live and work.
Thanks to everyone who participated
A big thank you goes out to Basti and to all the companies that have brought the campaign to life over the past five years. Through these diverse partnerships, we can raise the profile of North Frisia as an economic region—even beyond the district’s borders.
What happens next?
The journey is far from over—the next professions and companies are already waiting for Basti to put them to the test.
Would you like your company to be part of the campaign and welcome Basti to your business? Then please feel free to contact us!
For more information, visit the website at www.moin-lieblingsland.de
You can find all previous episodes of “Jobtester” on the YouTube channel at www.youtube.com/@moinlieblingslandtv
